SXSW: SIA and ELLE KING Perform at Samsung’s Galaxy Life Fest!

On Sunday, March 13th, Samsung closed out the final night of Galaxy Life Fest at SXSW with performances from Sia and Elle King. To celebrate the launch of the new Samsung Galaxy S7 and S7 edge devices, Samsung invited guests and Galaxy owners to the last night of the 3-day music event at SXSW.

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Elle King rocks the Samsung Studio stage. Photo by: Page Jeter

Elle King kicked off the 2nd night of Samsung’s Galaxy Life Fest in Austin with an unforgettable performance that kept the crowd cheering all night. The singer-songwriter in a sparkly, black flapper-inspired dress and black leather jacket, sang a soulful rock and roll set, including covers of “My Neck My Back” and “Oh Darling” and her radio chart-topper “Ex’s and Oh’s.”

Sia headlined the evening in her signature two-tone wig and rocked a giant blue bow. She was joined by 3 of her dancers whose intense and remarkable movements wowed the audience through the amazing set that included “Bird Set Free, “Big Girls Cry,” “Diamonds,” Cheap Thrills,” Elastic Heart,” “Alive,” “Breathe Me,” “Titanium,” and “Chandelier.”

This year, Samsung returned to South by Southwest Interactive Festival with its popular Samsung Studio experience offering fans access to exclusive events, unforgettable experiences, and special rewards for Samsung Galaxy owners to celebrate the launch of the Galaxy S7 and S7 edge. In addition, the brand rewarded fans with the first ever Samsung Galaxy Fest.

Located at 333 E 2nd Street in Austin, TX, the Samsung Studio will be open daily from 11 AM CT – 6 PM CT from March 11-15.

Photos courtesy of: Page Jeter, PMK BNC

About the Author

Nicole DeRosa joined the All Access Music Group family in February 2012. She loves the infectious energy and enthusiasm of the music industry and she feels right at home having music compliment her every day. Nicole blends her experience and skills which she has culled from her time working in New York as a photo researcher and editor at Entertainment Weekly and Harpers Bazaar Magazine. After New York, Nicole moved to London for school and there she stood in line for hours on Oxford Street to hear Paul McCartney play an impromptu concert on a rooftop. Another notable experience while living in London was her first time ever calling into a radio station, she won an invite to a record release party with the Beastie Boys for their album 'Ill Communication'. "I love London as it has such a vibrant and diverse music scene and I couldn't help but go out every night to check out gig after gig. It was a wonderful time." Living near the notable Sherpards Bush Empire music venue one of her most favorite concerts to date was seeing Bjork. Nicole has also worked for Walt Disney World in Product Development and later went on to work at Disney's Feature Animation Archives in Florida. Nicole has a passion for travel and adventure and has always wanted to live in California so she packed up and moved four years ago to the "left coast" and has been loving it ever since.