Raising LBGT Awareness With His Latest Allstate Campain Involvement and His Single, “Safe In My Hands”, Singer-Songwriter Eli Lieb Reveals All!
In celebration of LGBT Pride Month, earlier this week, Allstate Insurance Company announced the launch of its annual “Out Holding Hands” campaign. Now in its third year, “Out Holding Hands” encourages the LGBT community and its supporters to spread love and friendship by holding hands publicly. The company is committed to supporting the LGBT community and helping close the gap toward acceptance.
Allstate has once again teamed up with out-singer and songwriter Eli Lieb who will help ignite participation by asking fans and supporters to take his hand to spread the love.
“I’m looking forward to once again working with Allstate to help bring forward the message of acceptance and equality to more people in a unique and inspiring way,” Lieb said. “Holding hands is a simple act, but a little goes a long way and it is my hope that this program inspires others to celebrate all kinds of love.”
Individuals visiting Allstate.com/LGBT can view the animated short film with Lieb, titled “Safe In My Hands” and can download the remix of the 2015 Association of Music Producers (AMP) award-winning song by Lieb featured in the film. The website also has a link for consumers to find a local Allstate agent to discuss their individual protection needs.
All Access was eager to chat with this very promising and talented singer, Eli Lieb all about his involvement with the Allstate campaign and his music career in general. Learn more in the following interview with him:
How did you first get involved with Allstate’s social media campaign to raise LGBT awareness?
Allstate first approached me after they saw my original music video for “Young Love”. I am an openly gay singer-songwriter but I don’t make a big deal about my sexuality. I focus more on love than sexuality. This was the same message that Allstate wanted to convey as well.
What was the inspiration for your song “Safe In My Hands”?
The inspiration was the simple act of taking someone’s hand can give you so much strength. Everyone feels like an outsider at some point in their life but there will always be someone extending their hand in support.
Can you talk about how you first decided to start posting covers on YouTube? What’s been a favorite cover of yours? Are you currently working on anything now?
I actually started posting covers based off of a friend’s suggestion. I honestly wasn’t really into the idea at first but went along with it and then totally got it into it. And I’m happy I did! My favorite cover was “Wrecking Ball”. Right now I’m currently writing for and with other artists and bands, which is really fun. I still have my own performer side, but I love writing for others too.
In 2013, you moved to LA and got to collaborate with Adam Lambert, Cheyenne Jackson and others. What was that like for you?
It was super rad to move to LA and literally instantly be working with those guys. And they are both the nicest dudes in the world.
The most surreal and confusing moment of my life. I had no idea it was going to happen and wasn’t even watching the show at the time. I was at a dinner with some friends and all of a sudden I get a BILLION notifications on my phone of everyone congratulating me on being on the Grammys. I knew there must have been legitimacy in it but I had NO idea what was going on. My friends shouted out in the restaurant that I was just on the Grammys and the whole place applauded. It was a fun moment for sure.
Your cover of Miley Cyrus’ “Wrecking Ball” has been viewed over 3 million times. What do you think it is about your cover that really speaks to people? How did you wind up covering that song to begin with?
I always recognized that it was an amazing song but I think most people got caught up in Miley’s video for it and the hoopla that it created that they forgot to realize that the song was amazing. I decided to play a totally stripped down version so people could hear the strength of the song. And for the record, I think Miley is an amazing singer and artist.
Clearly social media has been a big part of your career. How do you maintain all your pages and keep them all balanced?
It is really, REALLY tough. I handle 100% of everything, which is extremely demanding, especially when I am very busy in the studio recording and writing. I love social media because it has enabled me to have a great career but man is it a beast. You can’t EVER stop and it can be really difficult being subjected to it every second of every day. Most people are there to support you but the nature of the Internet is that it also brings out the worst in some people. Trying to remain sane is the ultimate goal now.
What artists have consistently inspired you and your music? Who would you love to work with in the future?
I actually pay more attention to the writers in the industry. My two writer heroes are Sia and Bonnie McKee. I would love to work with them. I actually just wrote for a band that Bonnie McKee also just wrote for, and that made me very happy to know that I was in the same realm as her and writing for the same people. Next step is a Lieb/McKee collab
I’m very proud of my collaboration with Allstate. But what I’m most proud of is the fact that I have got myself to where I am 100% on my own being an indie artist. No company has ever stepped in to help me. I have built it from the ground up, brick by brick.
What do you hope fans take away from your music?
That they feel empowered to be 100% their true authentic self!