Listen As The Founder/CEO of The Monthly Vinyl Subscription Company, VNYL, NICK ALT Discusses The Ins And Outs Of The Service and More!
Posted On 11 May 2016
Tag: Abbott Kinney, All Access, All Access Music Group, Artist Interview, Billboard, Cristian Rich, Discover Music Weekly, Discover Weekly, DJ Neil Armstrong, Goleta, Goodland Hotel, Instagram, Jay-Z, Kimpton Hotels, Lea Sindija, Neilson, Nick Alt, Record Store Day, Slack, Sonos, Sony, Soundcloud, Soundscan, Spotify, Stitchfix, The Goodland, Trntbl, Universal, vibe, Vnyl, Waterstrider
It takes the idea of older subscription services, but re-invents it for a new generation of vinyl users through the use of technology.
The service works to curate and hand-select bundles of new vinyl for subscribers each month, and does so based on your previous listening habits on platforms like Spotify. You can also select a vibe for each month, so it’s like a Discover Weekly playlist, but with physical, tangible product. It also counts as a sale towards Neilson Soundscan and Billboard – which is majorly beneficial to artists and the only subscription service to do so.
The service, which launched about 12 months ago has seen a huge growth, recently opened a store front on Abbott Kinney as well.
The Goodland Hotel recently partnered with Vnyl to create a vinyl record shop on the property. Not only is this initiative a first for Kimpton Hotels & Restaurants, but it is also VNYL’s first record shop inside of a hotel. The space features dozens of titles that can be enjoyed during one’s stay and purchased for the road, as well as listening stations powered by SONOS and VNYL’s connected turntable line, TRNTBL, that allows for listeners around the world to see what’s spinning at The Goodland.
Located along the California coastline in Goleta, the 158-room The Goodland is a SoCal-inspired bohemian oasis, that features a variety of nostalgic Americana amenities and programming, including a vintage house car and airstream, curated art gallery, in-room record players, film and concert series, adult summer camp-style games, yoga, pop up shops and workshops, taught by local purveyors. The new partnership with VNYL will build on the art and music offering, further amplifying the guest experience.
“The collaboration with VNYL is the evolution of our record program at the hotel,” said Lea Sindija, Director of Programming at The Goodland, who has been dubbed the ‘record concierge.’ “The hotel opened with vinyl and record players in every room which guests really enjoyed, so we wanted to take it a step further to enhance the guests’ stay. We curated the content of the shop to embody The Goodland vibe, and it’s stocked with music from the sixties through the nineties, in addition to most of the bands that have performed on property. The ultimate take away from the record shop would be to have a guest discover new music that they can take with them and enjoy.”
VNYL Founder Nick Alt adds, “VNYL and The Goodland share a deep passion for music discovery. I’m thrilled that together we will create unique and memorable experiences both for their guests and the Santa Barbara community.”
To celebrate the launch, the hotel and VNYL will be hosting a music-filled event on May 19, featuring Grammy nominated, platinum album certified Cristian Rich, Oakland based, indie-darlings Waterstrider, and Jay Z’s tour DJ and scratch vinyl legend DJ Neil Armstrong, along with a special surprise guest.
All of the artists performing will be stocked in the record shop, of course and limited tickets are available with an RSVP. Additionally, the hotel will be offering a launch package, which will include deluxe accommodations, two cocktails upon arrival and a guest’s choice of record.
Listen below as Vnyl CEO and Founder, Nick Alt chats with All Access: