LA-Based Singer-Songwriter SERENA FOSTER Opens Up About New Music, Biggest Inspirations and Much More!
Posted On 27 Apr 2017
Serena Foster is a singer-songwriter from Los Angeles. She started singing at age five, began writing music and words on guitar at age nine, and writing music and words on piano at age sixteen. She was born and raised in a musical family.
From 2012 to 2015 she worked with two time Emmy winning composer/producer, Lars Deutsch. Serena released two singles, “More Than Friends” and “Silly Games” in 2015, with Mr. Deutsch, as well as some jaw dropping music videos to go with the songs.
Currently, Serena in the studio finalizing a brand new radio hit album with the very talented producer Raz Klinghoffer, whose work can be heard on television shows such as “American Horror Story,” Ink Master” and “The Flash.” Serena is also working with J2Producer who has produced and remixed songs for artists such as Beyonce, Shakira, LL Cool J, The Pussy Cat Dolls, and Cassie.
Serena has teamed with Fenton Music Managemenas her new representation and could not be happier to be represented by Rob Fenton. “In The Night” is the first single off of her new album and is summer ready to get you moving to the beat.
Follow Serena Here:
Learn more about Serena Foster in the following All Access interview:
Thanks for your time! What are some words you would use to describe 2016 for you and your music? How is 2017 treating you so far?
Hi Leah, thank you as well for taking the time to do this interview with me 🙂
So to explain 2016 in a few words, I would say it was a time for growth, soul searching, and new discoveries. I have always had the desire to explore the EDM side of the pop music but I wanted to do it in a way that is unique and different than anything else. That was exactly what I did in 2016. Now in 2017, I have found a killer sound thanks to producer, Raz Klinghoffer, who helped me achieve this unique and different sound.
Growing up, did you always want to be a musician? Can you recall your earliest musical memory? How did being in a musical family help persuade to pursue this as a career?
Yes, I always knew growing up that I wanted to sing and play music. My earliest memory would have to be when I was four years old, I laid on the floor of my parents bedroom and hid behind their bed so they couldn’t see me, and sang Britney Spears in my “woman voice” as my dad called it. Music is in my DNA, due to my dad being a professional musician having opened concerts for Muddy Waters and Albert Collins and The Icebreakers when he was younger, as well as my mom being an accomplished trumpet player when she was younger herself. The funny thing is, my parents never pushed me into music. In fact, my older brother was the one growing up that my parents thought would be the musical one and they even gave him guitar lessons. But all along I was always singing and dreaming up my passion for music since I was a little girl. I never stopped and now here I am.
How do you think you have grown as an artist since your first released singles “More Than Friends” and “Silly Games” in 2015? How have you stayed the same?
I have certainly have grown a lot since my first two singles. I love the new sound I have found and can’t wait to continue more in the path of EDM pop music. The thing that will always remain the same in my music is the quality and work effort. I will never lose the drive to make things the best they can be, just like I did back in 2015, I will continue to do the same in my future records, just like I have done on my new record “In the Night”.
What has it been like working with the producers Raz Klinghoffer and J2Producer on your new music? How did you get the opportunities to work with each of them?
It has been a honor to work with such talented producers like Raz and Jay. Raz, who is also know for his DJ name ‘Hamster’, is very talented and I have learned so much while working with him on my new album. And Jay (J2Producer) is such a humble and down to earth guy, anytime we work together it is always an incredible and wonderful experience.
Let’s talk about your newest single, “In The Night.” Where did the inspiration for this track come from? Can you talk about making the music video for it? How creatively involved were you with the entire process?
So this record is inspired by the fact that I am a TOTAL night owl. I just feel more creative, happy, and energetic at night for some reason and always have. It runs on my moms side of the family haha. I definitely drew my inspiration for this song from my appreciation of the night time.
The music video was shot and directed by my manager, Rob Fenton, who owns Fenton Productions. The video was a blast to shoot, as you can tell in the video, it is always great getting to sing and dance on PCH next to a beautiful black Porsche. I was involved every step of the way down to the editing. This video is very near and dear to my heart, and it wouldn’t have happened without the wonderful work of my manager Rob!
When do you hope to be putting out a full-length album of new music?
I don’t want to say anytime for sure quite yet but let’s just say later this year 🙂
What do you think is the best part and most challenging part about the music business these days?
The best part about the music business is easily the feeling of doing something you love, and wondering how could this be a job? The most challenging part hands down is managing time wisely. We live in such a quick pace generation it’s hard to stay ahead of the game sometimes. So in this industry, I have learned to just keep your eye on the prize and keep moving at your own pace – don’t kill yourself over trying to please everyone because you just can’t.
Who are some of your all-time favorite artists? Who would you love to work with in the future?
I am a HUGE Lady Gaga fan. I also really like Marina and the Diamonds, Bebe Rexha, and Meiko. If I could do a collaboration right now? I would definitely say yes to featuring on a Chainsmokers song. That would be so cool to feature with those guys, they are killing the EDM music scene.
At the end of the day, what do you hope is the message of your music? What do you hope people take away from your songs?
I hope when people and fans listen to my music they find a sense of escape from their worries and stress. Music is like medicine in my opinion, and I hope I can give my fans what some of my favorite artists have given to me all my life through music. And that is an escape to a happy place through music. I want people to take away a sense of empowerment and freedom from my music, and I hope they can find the happiness in themselves and realize you can do anything you set your mind to.
Is there anything else that you would like to share with our readers about yourself or your music?
I am California born and raised, living just thirty mins away from Malibu. I have had the privilege of growing up in one of the most beautiful places in the world. I am so proud to be representing the 805 and Malibu as an upcoming artist in the music industry! Thank you so much for this feature and please check out my brand new single “In the Night” here >>> https://www.youtube.com/watch?v=sGopxkJ9Xz0