Cowboys, Surfing AND Music? SURF RODEO Rocks Pierpont Beach In Ventura!!

Posted On 16 Jul 2014

Tag: Cisco Adler, Dane Reynolds, Kelly Slater, Lime Cordiale, Malloy brothers, Pierpont Beach, Rob Machado, Schwayze, Seaward Avenue, Surf Rodeo, Ventura

The Surf Rodeo hit Ventura’s Pierpont Beach in California the weekend of July 13th and South Seaward Avenue was shutdown for this awesome annual event. What exactly is the Surf Rodeo you ask? The Surf Rodeo is a contest where hundreds of local surfers, including the likes of Kelly Slater, Dane Reynolds, Rob Machado, and the Malloy brothers, pick a random stick out of the sand to determine what board they will get to ride.

World Champion Surfers, Dane Reynolds and Kelly Slater having some fun at Surf Rodeo.

The Surf Rodeo also features a variety of musicians like New Beat Fund, The Vonettes, Shakey Feelin’, and Pato Banton . There were two stages and two beer gardens right on the sand at Ventura’s Pierpont Beach this past Saturday and Sunday for the event. It was one heck of a lineup of 20-plus bands, which also included musical talents, Lime Cordiale, a fun rambunctious, ‘70s soul-, funk and rock-influenced pop band hailing all the way from Sydney.

Sydney based band, Lime Cordiale winning over the beach crowd with their fun rambunctious, ’70s soul-, funk sound.

Also on the bill was local Malibu resident, Cisco Adler. Adler is a Singer/Songwriter/Producer who blends reggae/funk-rock/hip-hop fusion, and is known for bringing back the “California sound”. He is one half of the alternative hip hop group Shwayze. His collaboration with rapper Shwayze produced undeniably fun, feel-good grooves.

Local musicians, Cisco Adler and Shwayze.

The duo have released two records that have reached Number #1 on the US iTunes charts and their self-titled first album debuted at #10 on the US Billboard Charts and gave us the hit singles Buzzin’ and Corona and Lime. Adler played some songs off his new album Coastin’ that got everybody on the sand moving to his new surf sound.

Additionally, Seaward Avenue showcased over 70 vendors that specialized in unique trades ranging from Monster drinks to make your own flip books to surfboards! Add in a couple of awesome food trucks and local restaurants, and it was a spectacularly rockin’ weekend at the beach!

About the Author

Nicole DeRosa joined the All Access Music Group family in February 2012. She loves the infectious energy and enthusiasm of the music industry and she feels right at home having music compliment her every day. Nicole blends her experience and skills which she has culled from her time working in New York as a photo researcher and editor at Entertainment Weekly and Harpers Bazaar Magazine. After New York, Nicole moved to London for school and there she stood in line for hours on Oxford Street to hear Paul McCartney play an impromptu concert on a rooftop. Another notable experience while living in London was her first time ever calling into a radio station, she won an invite to a record release party with the Beastie Boys for their album 'Ill Communication'. "I love London as it has such a vibrant and diverse music scene and I couldn't help but go out every night to check out gig after gig. It was a wonderful time." Living near the notable Sherpards Bush Empire music venue one of her most favorite concerts to date was seeing Bjork. Nicole has also worked for Walt Disney World in Product Development and later went on to work at Disney's Feature Animation Archives in Florida. Nicole has a passion for travel and adventure and has always wanted to live in California so she packed up and moved four years ago to the "left coast" and has been loving it ever since.