Posted On 08 May 2015
Tag: American Express, Coachella, Coachella 2015, Coachella Music Festival, Coachella Weekend 1, Empire Polo Field, Empire Polo Fields, fans, Festival, Fitz and the Tantrums, Goldenvoice, Indio, Jess Glynne, Journey Never Stops, Kiesza, Music, music artists, music fans, Music Festival, music photography, musicians, My Coachella Journey, Palm Springs, photography, PMK BNC, Ryn Weaver, social media
American Express activates “My Coachella Journey”, a curated photographic journey experience via social media to bring fans closer to their favorite artists
During the first weekend of Coachella, American Express announced its new “My Coachella Journey” photographic experience to enhance fans’ Coachella journeys through social media. Through the second weekend of Coachella, American Express continued to bring Card Members and fans both attending the festival and following the action from home, closer to the artists they love through a social media photo story curated by music photographers, Bryant Eslava and Koury Angelo.
The images follow Coachella performing music artists Ryn Weaver, Kiesza, Jess Glynne and Fitz and the Tantrums throughout their Coachella music festival journeys both weekends, capturing their most memorable moments.
Fans can follow the stories of the artists and photographers via their social media handles and can join the conversation by sharing their own journey stories on Twitter, Instagram and Facebook using hashtag #JourneyNeverStops #Coachella and handle @AmericanExpress.