It first started in 2008 when they helped reinvent the marketing rulebook for electronics. Since then Jimmy Iovine and Dr. Dre’s Beats By Dre have gone from an innovative idea, to an all around part of music’s side of Pop culture. First their headphones helped change the sound of music on Ipods, phones and everything in between, then the Beats Pill helped change how that musical experience is shared. Now the concept of sharing is taken to the next level on January 21st with the introduction of the New “Beats Music” streaming service. The new music streaming subscription service launches in the US after being developed by a team of executives that have spent their entire careers in service of music, fans, and artists. This team includes Jimmy Iovine, Dr. Dre, Luke Wood, Trent Reznor, and Ian Rogers. “Popular music is created in bite size pieces, one song at a time – but most people need more than four minutes to be truly satisfied,” said Jimmy Iovine. “It takes a highly curated, uninterrupted sequence of songs to achieve a fulfilling music experience, where the only song as important as the song you are listening to is the song that comes next.” Click here for more!