An Interview With The Motivated and Uplifting Global Singer-Songwriter EVETA On His Debut EP Higher and Much More!
Nothing unites us quite like music does. It amplifies inclusivity on a global scale. Growing up in Argentina and splitting time between Canada and the United States, the musician Eveta infuses unpredictable and undeniable pop with a dynamic perspective informed by an equally diverse journey. After generating just shy of a million streams independently, the artist, singer, songwriter and performer welcomes everyone with an open heart on his official 2020 debut EP, Higher.
“I believe in diversity,” he exclaims. “I think we become better by being more open-minded. I want to put that ideal into my music and performances. My brand is full of positivity and kindness. Who I am will always reflect in what I do.”
He discovered himself in Río Cuarto, Argentina—a small town of 100,000. Mom worked as a housekeeper and dad painted houses. The youngest of four kids with three older sisters, he gravitated towards the arts as “the weird kid in the family.” He initially picked up salsa dancing in high school in addition to singing traditional Argentinian folk. Inspired by Michael Jackson, Shakira and Madonna, he dreamed of a career in music and chased it at 19-years-old. Relocating to Montreal, he supported himself by working in coffee shops and walking dogs in addition to attending French school.
In between tirelessly developing his sound, he moved to Toronto. He made his debut on stage through a series of head-turning performances at the world-renowned Toronto International Film Festival. In late 2019, Eveta traveled to Los Angeles in order to record Higher alongside producer Shayno Daniels out of the world-famous Black Eyed Peas studio in Atwater Village, CA. The project reflected his every side with pop universality, Latin flavor, and boundless energy.
“The EP is simply my state of mind,” he states. “I’m a very positive person, and I wanted the music to have influences from different parts of my personality and the world. There are Latin moments. There are also very American bops. At the same time, the title has a social message. It’s my way of saying, ‘We need to wake up. We need to make a difference. We need to change’. It embodies everything I want to say.”
He introduced Higher with “Te Quiero.” Right out of the gate, the bilingual banger popped off with 259K Spotify streams. On its heels, “Glitter Bomb” transmits an important affirmation through handclaps, horns, and a cheerleader-style chant. Meanwhile, “Serve” slips from intimate verses and a falsetto bridge into a hypnotic hook, “Serving you bitches since 1993, serving you bitches since Freddie Mercury.”
“I’m a part of the LGBTQ community, and I went through a lot of bullying in school,” he admits. “The song is all about rising above your haters and being your own biggest fans. It is all about LGBTQ and women’s empowerment,” he states. “I grew up in a Latina household, so it’s natural for me. We’re here. We’re conquering and achieving for women and LGBTQ people. It’s a fun song with a political statement.”
“When you listen to me, I’d love for you to feel like you can do and achieve anything,” he leaves off. “It doesn’t matter where you come from, what your background is, your sexual orientation, or the color of your skin. That’s what I’d like for you to think and feel.”
Connect With Eveta Online Here: WEBSITE
Learn more about Eveta in the following All Access interview:
Thank you for your time. So given these unusual Covid-19 times, what does a typical day look like for you? How have you adjusted to these times?
Thanks for having me! My days are going much better now that we’re entering the summer, I grew up in Latin America so weather plays a role in the way I feel, always! I’ve adjusted pretty well, I’m an introvert so it has been easier for me, I can’t say I don’t miss having fun with my friends though!
What has been the hardest/most challenging part about being quarantined? Is your city starting to open up more now? Have you been able to get together to play much music together?
The hardest thing for me has been the uncertainty of what’s going to happen in next few months/year. I’m always planning everything in advance and this has shifted all my plans! Toronto is in phase two of opening, still a long way to go! I haven’t been able to get together with anyone unfortunately! I love this city so much, I can’t wait to be able to see everyone again!
How have you been able to use social media during these unprecedented times? Are you finding that you use it even more to stay connected to fans and other musicians?
I’ve definitely been using it more. Especially to stay connected to my family and friends abroad. My entire family lives in Argentina and it’s scary to think I wouldn’t be able to go there if I wanted! But, I’m very positive and so far everyone’s safe so I’m more calm now. I stay 100% connected to my artist friends to check on them and also my fans, everyone needs to be checked on 💛
Since we are all desperately missing live music, can you recall a favorite show of yours from the past? What do you think ultimately makes for a great show for you?
Yes! I saw Shakira live not long ago and it was incredible. She’s one of my favourite artists ever. I think a great show is made by a great performer, there’s no way around it. To me, a good performer is able to create synergy between them and the public. That’s the magic not everyone has.
Let’s talk about your 2020 debut EP, Higher. What did it feel like finally getting this collection complete? What was it like putting it together? Did anything surprise you about the overall process of making it?
I felt a sense of relief as I’ve been wanting to say what I did on this EP for a really long time… the writing process was great because I had a very clear idea of what I wanted out of the EP and the co-writers got it perfectly. It was great experience. What surprised me the most was how important it is to collaborate with people you have chemistry with, and how personal the entire process gets. We spoke about all kinds of very personal experiences and we had just met! That human connection was great.
What was it like recording this EP with producer Shayon Daniels at the Black Eyed Peas studio in Los Angeles? How did that energy affect the creation of the EP?
Some of the biggest hits ever were written/recorded in that studio. As soon as you walk in you feel a special energy. I think the BEP energy is embedded in those walls! I felt really inspired every time I went there. Shayon is an incredible talent, I learned a lot from him! He made me feel comfortable and we wrote a lot of songs that didn’t make the cut!
Can you pick out a few of your favorite songs on this EP and talk about their inspiration and how they got to be on this collection?
“Higher,” the title track is probably my favourite one! We wrote it about 9 months ago without knowing it would be so relevant today. The song is about the need to raise our collective consciousness so that we can, one day, reach peace. I wanted to give a positive message because I know we can get there! We’re capable and we will. Everything is bound to change! “Serve” is also one of my favourites. It’s about women’s and LGBTQ empowerment. It’s important we’re proud of who we are and keep on fighting to get to were we need to be.
I’m curious to know how you think your international upbringing has influenced the kind of artist that you are today? Do you ever want to move back overseas?
I think my upbringing has influenced everything I’ve done and will continue to do. In my mind, there are no limits or borders. I no longer see countries, I see people. And after living in different places, I’ve realized that we’re all pretty much the same, we all want to be happy. Regardless of everything we might perceive as “differences”, we’re all after the same thing. I don’t think about moving back very often and I’m kinda used to being far away, I lived there enough! Haha
How do you think future music is going to be influenced by this incredible and absolutely necessary Black Lives Matter movement that the US and even the world is going through now? Is it inspiring you and your music today at all?
Hopefully it will influence everything in pop culture, including music. I call Higher “conscious pop” and I hope more artists do it. There’s no room for discrimination, it’s unacceptable. I’m so happy there’s a movement for change, we’re gonna get there!
If you could get into the studio with any artist today and collaborate on a new song, who would it be and why? What bands consistently inspire you?
I’d love to collaborate with Shakira as I’ve been obsessed with her since I was 7 years old! She’s such a good role model apart from being an excellent performer.
What would your dream music video look like right now?
My dream music video is coming out soon! It is for my song “Higher” and the video is a tribute to everyone that’s helping humanity rise up.
Would you like to share anything else about yourself or your music with our readers?
I’d like to say I wish everyone’s staying safe and hopeful. We’re witnessing historic events and we won’t be the same again, we’re building a new world, luckily. XOXO – EVETA