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An Interview With The Israel Born Singer-Songwriter NOY EISEN!
Noy Eisen is a pop artist, singer/songwriter, and dancer originally from Haifa, Israel. She began singing and performing live at the age of 12 and has graced some of Israel’s largest and most prominent stages.
Noy has been greatly influenced by her brother Erez Eisen, the internationally acclaimed musician and producer of the duo Infected Mushroom.
In 2014, Noy was a finalist on The Voice: Israel, taking part in the advanced live stage rounds of the competition and receiving praise from both judges and fans alike. Her performances were not only viewed by thousands of Israeli fans, but continue to receive attention online from fans internationally.
More recently, Noy has joined forces with Yarden “Jordi” Peleg, one of Israel’s most sought- out producers. Jordi produced some of 2015 and 2016’s biggest hits, earning him a place at the top of the charts internationally, and garnering him over 60 million views on YouTube.
Together, they co-wrote and produced Noy’s first single “Drown“, released in December 2015, and recently completed “MORE“, due out this summer. By integrating elements of mainstream popular music with sounds unique to the Middle East, Noy aims to create an authentic sound and character within the world of pop music.
Noy and Jordi’s latest collaboration, “MORE“, will be available worldwide August 2016 on iTunes, Spotify, and Apple Music, along with a music video available for streaming on YouTube and various video-sharing networks.
Read more about Noy in the following All Access interview:
Now that we are more than half-way through 2016, what are some words you would use to describe it? What were some of the highlights of 2015 for you and your music?
My greatest highlight of 2015 happened to me after my time competing on The Voice: Israel. I had the opportunity to book many, many venues in Israel, due to the exposure I received on the show, and many of the videos I made singing covers got exposure on social media, which gave me many new fans.
At the end of the year, I released my first single “Drown” and that was the best part of the year for sure. It was so rewarding to work so hard on the song and the music video, and have them both turn out the way I wanted it to. This year (2016), I’ve been working a lot in the studio and am working on an EP that includes my upcoming single, MORE and that is very exciting! I’m planning on keeping the hard work, and hope many other accomplishments will make the year memorable.
Growing up, did you always want to be a musician? Can you recall your earliest musical memory? And specifically, how did Infected Mushroom come to be? Where did the name come from too? Can you talk about how you were influenced by your brother Erez Eizen’s music career?
I did always want to be a musician, and I was raised in a very musical family. Both of my brothers are musicians, and I always looked up to them a great deal. My brother Ruli made me join his band in Israel at 10 years old, and basically taught me everything I know about performing and singing on stage.
I’ve always looked up to Erez and admired his success; i look to him for advice because he is always honest with me and tells me what I need to hear. Infected Mushroom came to be when my brother was about 16- he met his partner Duvdev, and they began releasing music together in 1996. Infected Mushroom was actually a punk band in Israel that had broken up, so they kind of stole the name because it fit the psytrance they were making at that time haha.
My musical style isn’t influenced by him- I’m much more pop, IM is edm/rock/weird psytrance, but I look up to him a lot as a musician.
With Infected Mushroom, my brother pioneered their own genre of music. They never follow any rules and are lucky enough to have a following that allows them to do whatever they want.
I really admire that and am following in his footsteps with the music I’ve been making with Jordi. We are looking to create our own genre, and to make music that isn’t held back by style or genre definitions.
What was it like being on The Voice: Israel? What do you think you learned from that experience?
My show experience on The Voice: Israel was so incredible, it’s indescribable. The thrills and excitements pushed me to the edge and helped me discover myself as an artist and performer. The competition forced me to bring out the best of my abilities. I learned so much, met so many talented musicians, and got the exposure and confidence I needed to release my first single “Drown”, which I released in December 2015 with a music video that I helped produce it as well.
Your first single was called “Drown.” What was it like putting it together with producer Yarden “Jordi” Peleg? How did you two first come to work together? How different is your newest single, “More”? What was the inspiration for this track?
I love working with Jordi, We’ve been making music together since we were very young and there has always been an amazing connection between us. He was the producer of my brother’s band in Israel, KYD, and I was the band’s singer when I was very young. One day jordi and i were jamming in the studio and we discovered that we made a good team, so i started to work on music with him and that relationship continued until today! Jordi is one of Israel’s most sought-out producers and has worked on some really huge hits in the past few years, so I’m very grateful to have such a strong connection with him.
“MORE” is the second single to be released for my upcoming EP. What distinguishes this track from my others is the new style Jordi and I created with the production- it incorporates American pop music that I have loved since I was a little girl, with sounds from Middle Eastern musical genres that are very popular in my country, and that part of the world in general.
I grew up around the Middle Eastern culture and music, and I felt that it was time for me to honor that in my own music.
Incorporating mainstream pop music with the unique vibe of my native country is very exciting because I’m very proud of where I come from! I’m hoping that style of instruments and production will be the trademark of my music and I’m continuing to develop this new genre.
When do you hope to release a full-length album of new music?
I don’t have a date finalized for an upcoming EP yet BUT I do plan to release a new single every month or two so for the next few months, and slowly build a following through promoting those all separately.
Who are some of your favorite artists and what bands continue to inspire you and your music? Who would you love to work with in the future?
There are a ton of artist right now who I would love to have the opportunity to collaborate with. Right now, Major Lazer, Zedd, and Skrillex are at the top of that list- they are all geniuses. I think their ability to feature pop vocalists and make the track super unique but still catchy enough for pop radio is just amazing.
My role model and my inspiration as a female pop artist is Beyonce, for obvious reasons haha. I also really connect to her female empowerment and political agenda
Other artists I love and admire include Bruno mars, Coldplay, Adele, the list goes on…
At the end of the day, what do you hope is the message of your music? What do you hope listeners take away from your songs?
I think the message of my music overall is bridging the gap between different cultures, and trying to express and honor who i am and where i come from in the world.
I wanna show people that no matter where you came from, music is international, and you are more than allowed to cross the boundaries and do what feels right to you. I crossed the boundaries of my country willing to explore other places with my music.
Sometimes the lyrics i write has a powerful meaning behind it and sometimes it’s all about the production and about having fun.
At the end of the day, I just wish listeners will enjoy to listen, dance or connect to my music, each in their own way.
