DJ TIMBALAND!!

Very recently, the NBA officially announced the unveiling of their latest television spot, “Every Second Counts,” featuring new music by Grammy® Award-winning producer Timbaland and Jingle Punks, created exclusively for the NBA Playoffs and The Finals.

The television spot premiered on TNT during the doubleheader featuring Kobe’s 60 point game, and the Warriors’ record breaking 73-9 season. The new campaign aims to capture the intensity, energy and excitement that fans experience nightly as the world’s top teams battle toward The Finals.

As a record producer, singer, songwriter, rapper and DJ, Timbaland has been working in the music industry since 1996. He’s worked with just about everyone; from Ginuwine to Aaliyah, to Missy Elliott to Nelly Furtado to Justin Timberlake. In the 2000’s, his production credits included work with Jay Z, Nas, Ludacris, Bubba Sparxxx, Madonna, Rihanna, OneRepublic, Brandy, Drake, Rick Ross and others. He has released three solo albums: “Tim’s Bio: Life from da Bassment” (1998), “Shock Value” (2007) and “Shock Value II” (2009). By the end of this year, he plans on putting out “Opera Noir.” The collection’s lead single “Smile” features Empire actress V Bozeman.

It was very recently announced that Leftfield Pictures is joining forces with Timbaland to develop Opera Noir, the scripted hip hop musical based on and scored by the legendary artist’s upcoming autobiographical and final album of the same title. The musical event special will follow a young musician’s rise to the top and hardships along the way – including struggles with poverty, substance abuse and crime.

Tim Mosley aka Timbaland serves as executive producer. David George, Adam Sher and Will Nothacker executive produce for Leftfield. President of Jingle Punks, Jared Gutstadt, whose creative partnership with Timbaland helped facilitate the project, also serves as executive producer.

Said Leftfield Entertainment CEO David George, “Tim’s unbelievable candor about his experiences and difficult past help illustrate one of the most epic success stories in the industry. We’re fortunate to be part of the ‘grand finale’ of an artist whose innovative and inspiring musical contributions have helped shape the business and will influence artists for years to come.”

Added Timbaland, “I couldn’t have found a better partner than Leftfield Pictures and David George for ‘Opera Noir.’ They understand my vision for this project, which I’ve had for years, and I’m confident they will help bring this to life for everyone to see.”

In more recent news about Timbaland, he has officially appointed Gary Marella to be Executive Vice President of Mosley Music Group. Marella will oversee Mosely Music Group’s current roster with Marcus Spence which includes One Republic, Timbaland, Tink, VBozeman and more; in addition to all Timbaland and Mosley Music Group’s related projects.

Marella, currently still running Mono Music Group was previously with Roc Nation’s management company, Three Six Zero Group, and prior to that, Senior Vice President of promotion at Universal Records from 2000-2009, is excited about the future of Mosley Music Group. “I am excited for this incredible opportunity to work with such a legend as Timbaland who is truly an innovator of sound” said Marella. “Marcus Spence is one the most talented and humble music execs I have met in this business in the last 20 years and is an incredible A&R person” Marella added. “Timbaland and Senior Vice President Marcus Spence have had a tremendous amount of success to this point. Together, I know we will continue building the Timbaland and Mosley Music Group brand.”

Adds Timbaland, “Having Gary on my team has brought everything to the next level. He’s a true visionary who not only will help to expand our roster, but will also optimize and identify opportunities for them.”

Mosley Music Group is distributed by Epic Records (Sony Music Group) and will release two key projects this year – Timbaland’s new LP “Textbook Timbo” and Tink’s debut studio album.

Outside of making great changes within Mosley Music Group, Timbaland has made ground breaking announcements within the last month. He recently announced his deal with Leftfield Pictures to develop “Opera Noir,” a scripted hip hop musical. He will also be teaming up with LaLa to develop a hip-hop docuseries focusing on Jeff Janvier and Session Cruz’s Face Time Agency. Along with these announcements, Timbaland has dived into the world of technology by partnering with Google Android Co-Creator Andy Rubin to launch Subpac which Forbes describes as “a physical-sound technology that expands the audio concept of music into a fully-immersive experience.”

Learn more about Timbaland in the following All Access interview with him:

Thanks for your time! How’s 2016 been treating you so far? What were some of the highlights of 2015 for you and your career?

Working with several new artists. My book release. EMPIRE is doing well. Working on both my upcoming LP’s and more.

NBA recently announced their latest TV spot, “Every Second Counts” that features new music by you. How did all this come together? Are you excited to be involved with this?

My friend Steve Stout brought this to us. Yeah I loved doing this and want to continue doing more TV & Film stuff.

How do you think you’ve grown as a musician since you started making music? Has what motivated you to make music changed over the years? How has your music-making process changed?

As my life and experiences evolve so does music. I still have the same process but I am actually enjoying it now more than ever before.

What do you think about social media and using it to communicate with your fans? How active are you personally on it all? How are you liking the newest trend, Snapchat?

I love social media, I’ve never felt so connected with my fans. My kids are always showing me new stuff too which is great.

You’ve worked with so many artists. Does one collaboration stand out the most to you? Who is a favorite musician that you have worked with in the past? Who would you still love to work with in the future?

I love each experience that I’ve had over the years so I can’t really day I have a favorite. I just worked with Brad Paisley in Nashville which was great.. I am always looking to do something different which is reflected in my music. I still want to work with Taylor Swift.

You were very recently added as a keynote speaker for Midem’s 50^th Anniversary Conference. What does that mean to you?

I’m excited to be a part of it and look forward to seeing some of the new acts they have participating this year.

What can you tease about your upcoming Memorial Day show at Tao in Vegas?

I am bringing Tink with me and may have a surprise guest with me as well.

At the end of the day, what do you hope is the message of your music? What do you hope your fans continue to take away from your songs year after year?

I hope that musicians around the world are sitting at home singing, making beats or whatever they do and never give up. Your time will come.

About the Author

Leah Brungardt joined All Access Music Group in August 2011 and has been enjoying getting to know a new side of the music industry ever since. Having worked to promote radio stations in the past, seeing what makes a successful radio hit has been a thrill. As a lover of all genres of music, working at All Access Music Group is a perfect fit for Leah, and she loves learning about up and coming musicians as well. Most of her friends have come to rely on her for new music.

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