AIR + STYLE – J.COLE, INCUBUS, KASKADE, HAIM and More Welcomed About 44,000 Music And Snowboard Fans To Los Angeles This Past Weekend!

AIR + STYLE is the global music and sport festival hosted by Shaun White and staged by Shaun White Enterprises.  AIR + STYLE originated in Innsbruck, Austria in 1993. The event spread, eventually outside of Europe to Beijing, China where it has taken place since 2010 and in the past two years, the event has been extended to sunny Los Angeles.

The two day Los Angeles event featured music on two stages along with art, fashion, technology and the world’s best snowboarders going head to head on a 16 story jump for Big Air Snowboarding, the new Winter Olympic event established by Air + Style. After two days filled with exhilarating music and the world’s best Big Air Snowboarders, the second annual Air + Style Los Angeles has come to a successful close. Over the course of the weekend, the music and sport festival welcomed approximately 44,000 guests to its new home at Expo Park at LA Coliseum. The music line up was an eclectic mix of funk, punk, rock, metal, rap, indie and everything in between with J. Cole, Incubus , Kaskade, Danny Brown, A$AP Ferg, Big Grams, Flatbush Zombies, Rudimental, HAIM, All Time Low , Travis Barker, The Struts and many more playing on alternating stages throughout the spacious and well laid out festival over the course of the weekend.

Phantogram + Big Boi (of OutKast) = Big Grams Photo by: Nicole DeRosa

The English glam rock band, The Struts won over the indie and hip hop crowd with lead singer, Luke Spiller (who is a spitting image in looks and voice of the late, great Freddie Mercury) and his band mates got the crowd excited with their fresh guitar licks and sex appeal.

HAIM with Shaun White Photo by: Air + Style

Los Angeles’ own HAIM brought their cool, sexy, chic and badass-ness to the stage as the sun set. The Haim sisters won over anyone who may have been living under a rock and didn’t know what was up with the self proclaimed Valley Girls. Danielle Haim (who has toured with The Strokes’ Julian Casablancas, Ceelo Green as well as collaborations with Major Lazer and Kid Cudi) wailed on the guitar like the bonafide rock goddess she is along with sisters Alana and “bass face” extraordinaire, Este and token lad, drummer Dash Hutton.

Even if you are not a typical EDM, electronica or raver per se, I have no doubt that if you were walking down Martin Luther King Blvd. outside the festival, you would stop right in your tracks to see what all the fuss was about for world renown DJ and producer, Kaskade. His array of visuals and swirling mix of progressive house music is truly like no other. If you have not witnessed one of his performances, image falling down a kaleidoscope and entering the most epic dance party ever and there you have it.

Photo by: Nicole DeRosa

A few things to note about this unique festival was that it was a perfect mash up of music, snowboarding and creativity all coming together to make for a well curated event. The heavy hitting lineup spread across two stages: the Mountain Stage and City Stage in Expo Park. As you made your way through Expo Park at The Coliseum from one stage to the other, you were able to delight in the delicious vendor offerings and also contribute with some art at the Five Points tent learning how to silkscreen a free souvenir tote bag or tag the AIR + STYLE mural with your own design. iHeart stations ALT 98.7, REAL 92.3 and KIIS-FM brought music to all corners of the festival as well.

All Access Music writer, Nicole DeRosa had a chance to interview a few of the bands who performed at AIR + STYLE. Enjoy her interviews below!

INCUBUS – Brandon Boyd talks with Nicole about Incubus’ latest double EP’s Trust Fall (Side A, followed by Side B), their latest video for “Absolution Calling”, inspirations, childhood musical memories and  more here .

Photo by: Nicole DeRosa

THE STRUTS – A UK-bred band full of reckless swagger and hugely catchy hooks, this band is returning the sweet and dirty spirit of glam to modern rock & roll. Having already taken Europe by storm with such feats as opening for the Rolling Stones to a stadium of over 80,000 in Paris, these lovely and talented gents are basically your new favorite band.Read more here .

ALL TIME LOW – With earned titles like “Best Pop Punk Band”, ATL has sold over 1.1 million albums worldwide, toured sold out arenas with the likes of Green Day, Eminem and KISS and debuted their last three albums in the Top 10 on the Billboard 200 chart. The band recently collaborated with Joel Madden and blink 182’s Mark Hoppus on their sixth studio album, Future Hearts  (Hopeless Records). Read more here .

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